The upgrading of China's manufacturing industry has led to the rapid development of the mould industry
Development of mould industry in our country, increasing people's attention and concern, in the electronic, automobile, motor, electrical, instruments, meters, household appliances and communication products, such as 60% ~ 80% of the components relies on molding.It is understood that the rapid upgrading of China's manufacturing industry has accelerated the development of the mould industry in recent years with the rapid transfer of manufacturing base to China.
Although the total mould production in China is the third largest in the world, but the design and manufacture level in general than Germany, the United States and other countries far behind, and in the international market competition, China's mold industry due to the lack of autonomous brand competitiveness is not strong, is not conducive to the mold enterprise in the market in the global economy development of our country.People in the industry pointed out that to improve the competitiveness of China's mold manufacturing enterprises and build the independent brand of China's mold industry have become the main problems facing the mold industry.
According to incomplete statistics, there are more than 2000 mechanical hardware mold sales and service organizations in guangdong province, but only two or three enterprises with independent brands.The personage inside course of study points out, because of the lack of its own brand, the current domestic each worker to create mold production value per year on average about $10000, and the mold industry in developed countries are mostly $150000 to $200000, or $250000 ~ 300000.Generally speaking, most domestic mould manufacturing enterprises have weak development ability and no brand, which leads to poor economic benefits and are always in a passive position in the market.
To enhance their competitive strength, build their own brands, mould industry in continuously enhance the technical level of trade at the same time, make full use of the mobile Internet to shape good corporate brand image, so as to improve enterprise competition of soft power.